A powerful brand provides a consistent and credible platform for geographic expansion, new product or service lines, and other new business endeavors. When a brand is established and trusted in one market sector, it can leverage that trust to help open the doors of a related market sector. It pays to attend to the care and feeding of your brand because that one strong brand can launch a whole family of brands.
Best Branding Reads
Week of December 16, 2019
20 Big Ideas that will change your world in 2020
We’re going to have to reckon with some tough choices.
How Flaws Make A Brand More Appealing
There’s an art to turning your shortcomings into strengths.
On Trend: Fashion that Resonates with Young People
People want to wear brands that make them feel good about themselves.
Integrating Brand And Talent Strategy
Once again: The same brand strategy that attracts your best customer also attracts your best employee.
Fridge-Themed Logo Mascot
Yes. A sports team has a refrigerator as a mascot.
Trademark "Sound Mark" Examples
Thank you Mark N. for sharing this after last week’s Brandtalk. Have fun with this everyone. But, fair warning, it can get addictive.
H&M’s Greenwashing: Short-Sighted and Unethical
Be sure to watch the Michael Porter video.