Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
Best Branding Reads
Week of December 16, 2019
20 Big Ideas that will change your world in 2020
We’re going to have to reckon with some tough choices.
How Flaws Make A Brand More Appealing
There’s an art to turning your shortcomings into strengths.
On Trend: Fashion that Resonates with Young People
People want to wear brands that make them feel good about themselves.
Integrating Brand And Talent Strategy
Once again: The same brand strategy that attracts your best customer also attracts your best employee.
Fridge-Themed Logo Mascot
Yes. A sports team has a refrigerator as a mascot.
Trademark "Sound Mark" Examples
Thank you Mark N. for sharing this after last week’s Brandtalk. Have fun with this everyone. But, fair warning, it can get addictive.
H&M’s Greenwashing: Short-Sighted and Unethical
Be sure to watch the Michael Porter video.